Creating an appealing website is great, but if people are not finding you, it’s not helping your business. In this introductory class learn what your website needs in order to draw traffic and show up when people search. Websites don’t rank on Google, pages and posts do, so you have to create them right. Learn about keyword research and strategy, and get do’s and don’ts for the content you put on your pages. Explore what you need to do to make your site search-friendly and to create a user-friendly experience. Find out about crawlability, breadcrumbs, site speed, SSL certificates, and more. Whether you manage your own website or outsource the work, it is crucial that you understand the basics of SEO.