Landri Taylor of the Stapleton Foundation, Angie Malpiede of NETC, Diana Fiore, general manager at the Shops at Northfield Stapleton and City Councilman Chris Herndon gather to announce alternative transportation between the A Line and Northfield.

The Shops at Northfield Stapleton and the Northeast Transportation Connections group (NETC) have collaborated on a campaign encouraging shopping center patrons and employees to take alternative transportation from the Central Park station to the Shops at Northfield. Wayfinding signage is the most visible aspect of the campaign. Options now include Car2Go, which has home lots at Northfield, and Lyft, which is offering a 25% ride discount the first week of October (enter ALINEDENVER in the Lyft app).