In November, Forest City removed the Stapleton logo from the E. 29th Ave. Town Center monument sign.
Photo by Gregory Diggs
Forest City Vice President Tom Gleason responded by email to an inquiry about the removal of the Stapleton logo from the E. 29th Ave. Town Center sign at E. 29th Avenue and Quebec Street:
“Forest City chose to remove the logo on our E. 29th Avenue Town Center monument sign as we evaluate managing our comprehensive signage program over the next two years. Given the monument sign is located in what’s been identified as the 29th Avenue neighborhood, this is an opportunity to promote the neighborhood location as opposed to reiterating the community name. The same philosophy has guided us in naming 11 new neighborhoods, 50 parks and 15 schools on the former airport property over the past 15 years without utilizing the Stapleton name.”
I wish more Stapleton signs would come down, from the sole purpose of converting it to feel more like an established community and less like a cookie-cutter manufactured area. We also need to stop referring to Northfield as Stapleton – just call it Northfield. Referring to the entire area as Stapleton isn’t specific enough -it’s huge when viewed on a map of Denver.
Thank you!