Semplice owner Amy Adams adjusts clothes on a rack in her new Stapleton store.

With more people becoming environmentally conscious and creating a “green” life for themselves, Amy Adams wanted to create a women’s boutique that offers natural products. Her store, Semplice, which means “simple style,” has recently moved to the E. 29th Ave. Town Center in Stapleton.

“I started because I wanted women to have a variety of natural choices,” Adams said. “I wanted the best products and the best quality at the most reasonable prices without being made in sweatshops. So, many of my things are made locally.

“We offer home goods, bedding, pillows, comforters, candles, lotion, vegan shoes and boots, faux leather jackets, and vegan purses,” she said. “There are no animal components involved. We have dresses, skirts, tank tops, yoga wear, blouses, jeans, and capris in Xsmall, small, medium, large and some Xlarge. I don’t have plus sizes.”

Adams is in her 40s and says most of her customers are in their 30s and 40s and have children. “My customer is someone who is active,” she said. “I do have a lot of people who shop for gifts. But I have people who are very sports-oriented or are athletes. The clothing is eclectic, bohemian style. It’s nothing you’re going to see in any other store, and certainly not in the mall.”

Semplice sells a variety of items from pillows and bedding to vegan shoes and purses.

Semplice was located in Lowry for four years. However, Adams, her partner, Jason Walton, and her children, 8-year-old Jack Crabtree and 6-year-old Luca Crabtree, live in Stapleton. Jack and Luca attend Westerly Creek Elementary School.

“It just made sense to create a business for the place I call home,” Adams said. “Stapleton is closer to home and school.”

And, Frida, a 3-year-old Alaskan Malamute who weighs about 120 lbs., helps out at Semplice on Tuesdays, Thursdays, and Saturdays.

“She is a great runner,” Adams said. “You can put a harness on her and she can run faster than I can run. If anyone needs to borrow her to run and get motivated, they sure can. She’s very mellow. She’s a gentle giant. She just lies on the floor and sleeps most of the day. I rescued her in Seattle when she was eight weeks old. I sponsor North Star Rescue in Fort Collins, which saves Huskies and Malamutes. There is a huge need for foster families for the rescued.”

Semplice donates 1 percent of its sales to North Star Rescue.

Semplice, located at 7487 E. 29th Place, is closed Mondays, and open 10am to 5pm Tues., Wed. and Thurs.; 10am to 6:30pm on Sat.; and 10am to 5pm on Sun.

For further information on Semplice, go to www.sempliceco.com or call 303.399.4447. Email Amy Adams at semplicellc@qwestoffice.net.