Danielle Van Ede traveled all over the world before landing in Denver. Her Sterre boutique in the Stanley will carry clothing, jewelry and shoes informed by her fashion background in Johannesburg, South Africa; Amsterdam; Athens; and Denver.
Van Ede, a native of Amsterdam, lived in Greece when she was in her 20s. “I learned a lot about fashion and retail there,” she said. “The owner of the Armani store where I worked took me on buying trips to Italy. I lived with a Lebanese family whose business was in precious and semi-precious stones, so I learned a lot about that, too.”
In the 1990s, she moved to Johannesburg, South Africa, with her husband, where they had two children. They settled in Denver in 2001. She continues to travel and find fashion ideas to bring back.
Sterre at the Stanley will feature a rotating selection of items, with brands including Zoe Karssen, a line from The Netherlands; French jewelry label Poupette; and Baske shoes from California.
“Sterre,” pronounced Sterr’ah, is named for Van Ede’s 18-year-old daughter. Sterre translates to “star” in Dutch. “Our fashions are accessible and fun; they are not so trendy as to be out of style in two months,” Van Ede said.
Sterre boutique will occupy 500 square feet close to the event hall. Van Ede will show her wares at The Big Wonderful this summer, before Stanley Marketplace opens.
For more information and updates, see sterredenver.com, or check them out on Facebook or Instagram.
